M3M Foundation has embarked on a unique environmental initiative to plant one million trees across India in the next three years. Named as ‘VrishkArpan’, the tree plantation drive is in collaboration with the forest departments of various State governments and non-governmental organisations. Until now, M3M has planted around 16,000 trees at Bemta village that falls under the Kokerama gram panchayat of Sundargarh district in Orissa.