CBRE South Asia Pvt. Ltd, India’s leading real estate consulting firm today announced the launch of Home Utsav, a specially curated home fest to address the growing demand for residential real estate in the country. To provide further value to the consumer, the firm has tied up exclusively with DBS bank as the home loan partner and 99acres as the digital partner. Through this strategic partnership, combined with in-depth market knowledge and expertise, CBRE’s Home Utsav aims to connect with the home buyer in every corner of the country.
Over 125 projects across key cities in India are featured as part of Home Utsav. These include Luxury as well as affordable and Ready to Move in homes by leading developers from across the country. While DBS will provide special interest rates on home loans for featured projects, 99acres will provide further visibility to projects which are part of the Home Utsav.
Commenting on the initiative, AS Sivaramakrishnan, Head – Residential Services India, CBRE South Asia Pvt. Ltd. said, “This is the first time that CBRE is running a focused campaign both on the ground and online to reach out to every potential homebuyer by providing the latest information on projects. Our aim is to bridge the existing gap between developers and homebuyers to arrive at a mutually beneficial outcome. To ensure that customers get the best offers available in the market, we have taken our event further by tying up exclusively with DBS Bank to offer attractive home loans on featured projects. Additionally, with 99acres as our digital partner, not only will our projects get featured on one of India’s leading property sites, but we will also be able to reach the entire user database of the firm. We believe that through our focused initiatives, we will be able to reach a large consumer base.”
With today’s consumer becoming more discerning before embarking on their investments, coupled with the advent of technology, India’s residential real estate landscape is going through a transformation with technology playing a key role in bridging the gap between buyer and seller across the country.
Narasimha Jayakumar, Chief Business Officer, 99acres.com said on the launch of the Home Utsav ‘’As India’s leading real estate portal, 99acres is delighted to partner with CBRE for this unique home buying festival. The festival features multiple projects from several reputable developers and offers a lot of choice to home buyers across cities. With home loan interest rates at historic low levels and with RERA now in place in all key states, consumer confidence is back and we expect a lot of interested buyers to avail the special offers”.
As per research conducted by CBRE, over 51 percent of homebuyers’ purchase decisions are influenced by information available online. At the same time, more than 50 percent of decisions on whether to invest in the residential market are also made online. These numbers are proof of the fact that technology plays a significant role in the future of the residential real estate market.
CBRE Home Utsav will be run from mid-October 2017 until mid-December 2017 across key cities in the country.