Shradha Goyal

 

Shradha Goyal is currently serving the position of Manager – Content at 99acres.com. She writes on real estate market trends; is a keen research analyst and specializes in primary and secondary research. Previously, she has been a part of The Times of India Group for two years and has written on real estate for both digital and print media. 

Authored Articles

Is rental housing the way forward for Indian realty?

The mammoth pile-up of housing units and a paradoxical shortfall of homes can be addressed if the government gives a thrust to rental housing in India...

The mammoth pile-up of housing units and a paradoxical shortfall of homes can be addressed if the government gives a thrust to rental housing in India, say experts.  The Economic Survey of 2016-17 suggested a twofold rise in migration in India. From 5.5-6 million a year in 2001-2011, the...

  • November 21, 2017
  • 128

Premium-home avenues open up for Indian govt professionals

Relaxations offered under House Building Advance (HBA) on 9 November, 2017 will boost housing demand from central government employees. Additional loa...

Relaxations offered under House Building Advance (HBA) on 9 November, 2017 will boost housing demand from central government employees. Additional loan amount for high ticket properties will open up premium avenues for this segment of homebuyers. Gone are the days when luxury belonged to the...

  • November 20, 2017
  • 74

Is the Government bridging the housing paradox?

Real estate industry lauds the hike in saleable carpet area for the MIG-I and MIG-II category flats under PMAY. Not only will this spoil the buyers fo...

Real estate industry lauds the hike in saleable carpet area for the MIG-I and MIG-II category flats under PMAY. Not only will this spoil the buyers for choices, but also help developers offload unsold inventory. The Indian housing paradox was highlighted with reports suggesting a shortfall of 20...

  • November 17, 2017
  • 106

#ProgressReport: Affordable housing in India

Government and developers are actively making efforts to accomplish ‘Housing for All’ mission or Pradhan Mantri Awas Yojana (PMAY). After almost t...

Government and developers are actively making efforts to accomplish ‘Housing for All’ mission or Pradhan Mantri Awas Yojana (PMAY). After almost three years of its launch in 2015, let’s see where we stand. The parlance – affordable housing – has been floating in the world of Indian real...

  • November 17, 2017
  • 88

Infrastructure overhaul to boost capital rates in Ghaziabad by 20-25%

CREDAI-Ghaziabad’s latest report suggests a 20-25 percent capital appreciation in the next two years in the city on the back of multiple infrastruct...

CREDAI-Ghaziabad’s latest report suggests a 20-25 percent capital appreciation in the next two years in the city on the back of multiple infrastructural projects primarily aimed at boosting the regions’ connectivity to other NCR cities. The potential of infrastructural development to drive an...

  • November 16, 2017
  • 91

Mumbai reels under pressure to meet affordable housing demand

Mumbai, one of the most high-priced real estate markets across India, records highest demand for homes priced within Rs 40 lakh. With several challeng...

Mumbai, one of the most high-priced real estate markets across India, records highest demand for homes priced within Rs 40 lakh. With several challenges in the forefront, it is struggling to meet the city’s appetite for low-cost homes. Government intervention at several levels is required to meet...

  • November 14, 2017
  • 199

#DemonetisationAnniversary: Property sales plunge in Ahmedabad post currency ban

Last year’s demonetisation drive cracked a whip on the black money in circulation in India. The move, although instrumental to kick-start the countr...

Last year’s demonetisation drive cracked a whip on the black money in circulation in India. The move, although instrumental to kick-start the country’s economy in a transparent manner, proved detrimental to all businesses in short-to-mid-term. Being largely driven by cash, the real estate...

  • November 7, 2017
  • 598

#DemonetisationAnniversary: Pune witnesses dip in new launches and sales volume

Mired with cash crunch triggered by the currency ban move, all businesses witnessed slackened activity in the last one year. Real estate was further i...

Mired with cash crunch triggered by the currency ban move, all businesses witnessed slackened activity in the last one year. Real estate was further incited by the implementation of other radical reforms such as RERA and GST. On the one year anniversary of the momentous demonetisation move,...

  • November 7, 2017
  • 1113

#DemonetisationAnniversary: Economic, political and natural upheavals disrupt Chennai’s realty

Demonetisation, an instrumental move taken by the government to crack a whip on black money last year, brought businesses to a standstill, overnight. ...

Demonetisation, an instrumental move taken by the government to crack a whip on black money last year, brought businesses to a standstill, overnight. Real estate, too, witnessed a sudden downfall as sales and new launches suffered. One year later, 99acres.com attempts to analyse the long-term...

  • November 6, 2017
  • 712

#DemonetisationAnniversary: End-user driven Bangalore stood strong against demonetisation

When the Centre stripped India of Rs 500 and Rs 1000 as legal tender, the entire country went berserk. It meant that the morning of 9th November came ...

When the Centre stripped India of Rs 500 and Rs 1000 as legal tender, the entire country went berserk. It meant that the morning of 9th November came with multiple challenges including getting ‘workable’ money. Industries and sectors across the country came to a sudden halt due to the biggest...

  • November 3, 2017
  • 1000

#DemonetisationAnniversary: New launches down by 35% in Mumbai

Demonetisation shook the Indian economy and made all businesses come to a standstill. The real estate sector, which is largely dependent on cash tran...

Demonetisation shook the Indian economy and made all businesses come to a standstill. The real estate sector, which is largely dependent on cash transactions, also received a massive blow as residential demand, supply and price growth suffered. On its one year anniversary, 99acres.com analyses how...

  • November 2, 2017
  • 1571

#DemonetisationAnniversary: Residential sales remain low in Delhi NCR

On the momentous night of 8th November 2016, the country witnessed its biggest currency demolition move, which shook all businesses, including the rea...

On the momentous night of 8th November 2016, the country witnessed its biggest currency demolition move, which shook all businesses, including the real estate market. A year later, 99acres.com analyses the impact of demonetisation on the realty landscapes of the top eight metro cities.  Until...

  • November 1, 2017
  • 979

Redevelopment on Maharashtra government’s radar

Maharashtra government is taking stringent steps to boost redevelopment of residential buildings in the State. While in Mumbai, redevelopment approval...

Maharashtra government is taking stringent steps to boost redevelopment of residential buildings in the State. While in Mumbai, redevelopment approvals have been made mandatory for builders, in Pune, redevelopment has now been permitted after seeking consent from 51 percent residents. Mumbai has...

  • October 24, 2017
  • 171

Evolving home buying pattern redefines Indian real estate

Home buying behaviour has evolved in the last decade. Buyer preference has shifted from under-construction properties to ready homes. The funding patt...

Home buying behaviour has evolved in the last decade. Buyer preference has shifted from under-construction properties to ready homes. The funding pattern, too, involves a higher share of institutional finance now. 99acres.com shares the ever-evolving consumer behaviour. Consumer behavior is an...

  • September 8, 2017
  • 639

Understanding the penalty clause in the builder-buyer agreement

Penalty clause is the sole section, which holds the potential to serve a homebuyers’ interest in case of dispute with the builder. Pay extra attenti...

Penalty clause is the sole section, which holds the potential to serve a homebuyers’ interest in case of dispute with the builder. Pay extra attention to this provision while finalising a real estate deal. The recent cases of some Noida based developers failing to deliver a project for over two...

  • September 6, 2017
  • 604

Signs your builder might not deliver a project on time

Every developer leaves a trail behind them that indicates whether they will deliver their project in time or not. In order to avoid getting stuck in a...

Every developer leaves a trail behind them that indicates whether they will deliver their project in time or not. In order to avoid getting stuck in a delayed project, one must tread this path carefully and catch the signs which hint towards timely project completion. Delayed project deliveries...

  • September 1, 2017
  • 493

Redevelopment on the cards for Pune societies

Maharashtra government’s latest directive, requiring consent from only 51 percent residents for building redevelopment projects instead of the earli...

Maharashtra government’s latest directive, requiring consent from only 51 percent residents for building redevelopment projects instead of the earlier 70 percent, is set to overhaul the realty market of Pune. Kanchan Agarwal, a resident of one of Pune’s 30 year old societies, has been waiting...

  • August 25, 2017
  • 488

Portable workplace trend catching up in India

The trend of portable workplaces is fast catching up in the Indian office space market. The concept enables flexible use of limited spaces and is espe...

The trend of portable workplaces is fast catching up in the Indian office space market. The concept enables flexible use of limited spaces and is especially favorable for start-ups, which have a limited budget to set up workplaces. The still nascent concept of co-working spaces might soon become...

  • August 24, 2017
  • 288
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