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The
event is an HT Media Initiative. HT Media Limited, the leading Media
House of India has been organizing Fairs across the B2B and B2C segments
with proven success assuring its partners of footfalls and visibility,
thereby ensuring great mileage for participants. The previous Expo's
organized by HT Media Limited were: Homes Fair, Education Fair, Jobs
Fair and Travel Fair etc. The event is presented by Mayfair International Estates. Based in Mayfair London, the Group is driven by the philosophy of adhering to investors` preferences and being recognized as the world-leading property as well as wealth management solutions provider. The
Participant
This
event brings together an even distribution of Property Developers from
across India in United Kingdom. Visitors will have the opportunity to
interact with key property developers from all major regions of India,
and will also get valuable insights into the Indian property market.
This event will also house the required service providers like Banks and
Advisors to conclude the purchase. Visitors
PIOs
(People of Indian origin), NRIs, Investors and Companies looking to
invest in the Indian real estate boom. An estimated 1.2 million Indians
(Census 2001) live in the UK not counting more than 100,000 IT
professionals, Doctors, Bankers and other Indian Nationals working in
the UK. Publicity
Mileage
An
extensive media and publicity campaign will reach out to more than 1
million Indians, largely professionals who subscribe actively to Indian
media. Besides, there would be extensive coverage in local media bound
to generate huge publicity for the sponsors and the participants. The
Event
There will be 2 events
that will be held over 2 weekends in different parts of the UK, below
are the dates and locations: London : 4th, 5th & 6th July 2008 Birmingham : 27th, 28th & 29th June 2008 Both events will be held in a 5 star hotel which has good access, parking and facilities for the potential visitors. There will be 3 x 3 Sq. Mt. standard shell scheme stalls that will be supplied to all exhibitors. The event will be covered in the press over a 30 day period before and during the event.  For this show we have worked with our marketing partner to design a campaign to attract an expected footfall in excess of 10,000 visitors, which will consist of NRI's and PIO's from the Gujarati, Punjabi (Sikh), Telugu, Tamil, Sindhi, Hindu and Jain communities predominantly. The targeted demographic of visitors has been broken down into three categories;
 A comprehensive 360 degree marketing campaign where people will be able to watch the show campaign, hear about it, read about it and surf it. Press Advertising 18 Press Ads, across Gujrat Samachar, Asian Voice, Garvi Gujrat, Skyport, Des Par Des, Hounslow Informer, India Link Magazine, Punjab Times, Eastern Eye and Birmingham News. TV Advertising 1600 advertisements across Zee Network, B4U, Star and Aastha TV. *All spots are of 30 second duration over a 30 day period Radio Advertising 900 advertisements across Sunrise Radio, Radio XL, Asian Star and Club Asia over a 30 day period. PR Activity Driven Through Gujrat Samachar, Asian Voice, Garvi Gujrat, Skyport, Des Par Des, Hounslow Informer, India Link Magazine, Punjab Times, Eastern Eye and Birmingham News.
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